My Website Traffic Is Going Down
Many businesses come to WebFX with the challenge where their website is driving traffic, but is not driving leads. Learn more about how we address this challenge with insights straight from our SEO subject-matter experts!
5 Reasons Why Your Website Isn’t Driving Leads
If you’ve lately found yourself asking, “Why isn’t my website driving leads?” you’re not alone. There are a variety of reasons your website isn’t driving leads, and many of them are pretty common site issues, like lack of search engine optimization (SEO), slow page speeds, lack of conversion-optimized content, and more.
Why Your Website Isn’t Driving Leads (+ How to Fix It)
Weak SEO Strategy
SEO is one of the highest-ROI producing digital marketing channels for lead generation businesses. But if your SEO strategy is only focused on driving more traffic, you’ll find yourself in this scenario where your website is driving traffic but not leads.
Solution: Your measure of SEO success should be centered on revenue, not just traffic or even lead forms. Developing a strategic SEO strategy requires skill, as well as an understanding of the technical aspects and various types of SEO. That’s why many businesses choose to invest in SEO services from a professional SEO agency.
When you work with an SEO agency, you’re not just getting professional SEO services — you’re tapping into their years of experience and expertise to help you develop an SEO strategy that works for your business and drives results that matter.
Slow Page Speeds
Problem: A website with slow loading times (over three seconds) can drive users away. Impatient visitors are likely to leave and seek alternatives, reducing your chances of generating leads. Additionally, slow page speeds negatively impact SEO. Search engines, like Google, consider high bounce rates — the percentage of users who leave without interacting — as a ranking factor, leading to lower visibility and fewer leads.
Solution: Your measure of SEO success should be centered on revenue, not just traffic or even lead forms. Developing a strategic SEO strategy requires skill, as well as an understanding of the technical aspects and various types of SEO. That’s why many businesses choose to invest in SEO services from a professional SEO agency.
When you work with an SEO agency, you’re not just getting professional SEO services — you’re tapping into their years of experience and expertise to help you develop an SEO strategy that works for your business and drives results that matter.
Ineffective Forms
Problem: A website with slow loading times (over three seconds) can drive users away. Impatient visitors are likely to leave and seek alternatives, reducing your chances of generating leads. Additionally, slow page speeds negatively impact SEO. Search engines, like Google, consider high bounce rates — the percentage of users who leave without interacting — as a ranking factor, leading to lower visibility and fewer leads.
Solution: Your measure of SEO success should be centered on revenue, not just traffic or even lead forms. Developing a strategic SEO strategy requires skill, as well as an understanding of the technical aspects and various types of SEO. That’s why many businesses choose to invest in SEO services from a professional SEO agency.
When you work with an SEO agency, you’re not just getting professional SEO services — you’re tapping into their years of experience and expertise to help you develop an SEO strategy that works for your business and drives results that matter.
Inefficient CTAs
Problem: A website with slow loading times (over three seconds) can drive users away. Impatient visitors are likely to leave and seek alternatives, reducing your chances of generating leads. Additionally, slow page speeds negatively impact SEO. Search engines, like Google, consider high bounce rates — the percentage of users who leave without interacting — as a ranking factor, leading to lower visibility and fewer leads.
Solution: Your measure of SEO success should be centered on revenue, not just traffic or even lead forms. Developing a strategic SEO strategy requires skill, as well as an understanding of the technical aspects and various types of SEO. That’s why many businesses choose to invest in SEO services from a professional SEO agency.
When you work with an SEO agency, you’re not just getting professional SEO services — you’re tapping into their years of experience and expertise to help you develop an SEO strategy that works for your business and drives results that matter.
Generic Content
Problem: A website with slow loading times (over three seconds) can drive users away. Impatient visitors are likely to leave and seek alternatives, reducing your chances of generating leads. Additionally, slow page speeds negatively impact SEO. Search engines, like Google, consider high bounce rates — the percentage of users who leave without interacting — as a ranking factor, leading to lower visibility and fewer leads.
Solution: Your measure of SEO success should be centered on revenue, not just traffic or even lead forms. Developing a strategic SEO strategy requires skill, as well as an understanding of the technical aspects and various types of SEO. That’s why many businesses choose to invest in SEO services from a professional SEO agency.
When you work with an SEO agency, you’re not just getting professional SEO services — you’re tapping into their years of experience and expertise to help you develop an SEO strategy that works for your business and drives results that matter.